19 March 2020

Why TikTok is our new favourite app

By Vix
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Honestly, give it 5 minutes on TikTok and those songs will be stuck in your head all day too!

I know what you’re thinking: Why TikTok? Everyone is 12, no one can get any business from it and it certainly won’t drive traffic or help build a brand, right? WRONG!

In fact, in this blog post and its corresponding podcast episode, I’m going to break down why every blogger and brand needs to be on TikTok.

After you’ve read this blog post and I’ve convinced you to download the app, you’re probably going to open it up and feel totally out of the loop: Why is everyone dancing? Why is the Washington Post doing Kardashian quotes? That’s why I’ve made a free guide for you to get you started! Head to tiktokwoah.com and download the e-book for all the beginner tutorials and strategy you need!

You can thank us later. 

Why every blogger and brand needs to be on TikTok

Why every blogger and brand needs to be on TikTok.

Your audience IS on TikTok…

I won’t go into the nitty gritty of its origins, because you can read about that in the e-book to better undertand how the app seemingly appeared out of nowhere. What I will do though, is share some things that you definitely want to keep in mind whilst considering using the platform: 

Firstly, it currently has 1.5 billion registered users with that number growing rapidly in recent claimes. Of those 1.5 billion registered profiles, 800 million of them are regular users. And those users spend on average 52 minutes a day on the app.

Yes, 60% of those users are 16-24 (and younger I bet!) and you might not think that age group is your target audience or customer, but they will be in a year or two – and that’s why it’s so important for brand building. On top of that though, reports suggest that 26-35% of users are 30+. That is likely a huge chunk of audience that you could be reaching.

TikTok will get you more return than other apps

As a creator, you might be thinking you haven’t got time for ANOTHER app to be getting on with.

But here’s why I think you should spend a little less time mindlessly scrolling Instagram and a lil more time creating on TikTok…

Firstly, TikTok is THE platform for under curation. Some of the most popular and viral videos take less than 1 minute to make and post. That means no photographer, editor, photoshoot location and poring over blog-like captions. It’s way more instant and the ability to post, go and still grow is exciting.

Ya know, just like INSTAgram used to be?

Secondly, the reach is not to be sniffed at! With just 100 followers I created a video that has gone on to get 90k views. TikTok doesn’t work like Instagram in that reach is limited (right now). In fact, it’s super simple. Make engaging content, have it shared further and wider than you can ever imagine.

At 1k followers, I created a silly video guessing the gender and age of the viewers watching which amassed 7k views overnight and 35k views within 24 hours, gaining me an extra 1.5k followers in a day. When was the last time you experienced that kinda growth on any other platform?

But even better than that, followers aren’t THE metric to get caught up on! I’ve seen fashion influencers with under 10k on Instagram and 1-4k on TikTok do brand collaborations – SPONSORED – on TikTok.

That’s because the most important metric on TikTok is ‘true reach’ aka how many people have watched your video! And to get more views, your video needs to get early likes, comments, shares and saves to boost it along – but don’t worry I go over this more in the e-book.

TikTok can translate to income

At this point you may be thinking, “cool another app to collect followers on but how does this translate to traffic, partnerships or growing my brand?”

Well just this month, TikTok began to roll out link in bio for all users. Whilst we haven’t gotten enough data to prove that traffic can be referred from this app in a meaningful way, it does mean it’s coming, just like Instagram in the early days. Plus we shouldn’t be relying a lot on TikTok for traffic, that’s what SEO and Pinterest is for.

However, it can help with partnerships. I’ve just added it on as an extra service to a package I’m working on with a brand in the next few months. Brands are aware that their next generations are on TikTok. As such, they’re creating their profiles and are ready and waiting to start partnering with TikTok influencers, too. 

Related post: 5 uncommon places to share your blog posts

TikTok can help your brand grow

This is a little trickier to quantify, but there are a few brands and personalities absolutely KILLING it right now.

The Washington Post is now seen as the COOLEST newspaper because of their presence on the app. Local bakeries are seeing a surge in customers due to sharing their cake making skills, and even crafty Etsy sellers whose videos of making things have gone viral, have seen an upswing in interest and sales.

On a personal note, with around 1k followers I was messaged on LinkedIn by a guy who found me on TikTok who wanted to book me to come into his company and consult on influencer marketing, digital marketing and TikTok. This kind of discovery is so exciting.

But you know, maybe you feel like right now isn’t the best time. You want to wait for more people your age and  in your niche to jump on it, right?

Well, as Gary Vee once said, “Do you want to be the first or be the best?”

Basically, if you’re not the ‘best’ at YouTube or Instagram, you still have that window to be the first on TikTok. But that window won’t last. Don’t we all wish we were the first at YouTube or Instagram?

Hopefully you can see why I love this app so much and why it’s my new favourite! I’d love to know your thoughts and experiences so far in the comments…

Go and download the e-book, jump in our free TikTok Facebook group, and I can’t wait to see what you guys come up with!

 

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