Today Vix will be chatting about the importance of building a story brand.
What it is, how to build one, how we’re changing our story behind Grow & Glow and more!
Vix tackles the question Is a personal brand wanky, or do you need one’?
Delving into what a personal brand actually is, shares what some of our community thinks of it, what we believe at Grow & Glow and so much more.
Vix chats again with Charlotte Moore from Studio Sonder and Girl on Film, stressing about the importance of your copy sounding like you, on keeping a bank of ideas for captions and the rules of storytelling.
We’ve spoken previously about niches and ideal readers and all that fun stuff that gives our blog a bit of direction but today I want to bring you some exercises I’ve completed recently that have reaaaaallly helped me focus in. Those are – finding the words that sum up your brand, finding your sweet spot and then translating it to branding – and I’ll go more into that in another episode and then next week, we’ll move on to creating a mission statement to sum it all up.
In this episode, I’m going to walk you through how to write an about page that screams ‘you’ and tells whoever stumbles across it – whether that’s a brand, a new follower or a potential loyal reader, exactly who you are and what your blog is about.
As ever, there’s a practical element so make sure you’ve got a Diet Coke, cup of tea, a snack – whatever you need and something to write on as we get cracking.
Do you need a niche for your blog?
I’d argue that you do.
This episode delves into why niches are so important, how to niche your blog, how to make YOU your niche and which niches will be popular in 2019.
How many times can I say ‘niche’?
I’ll also go into how to make sure your niche is a profitable one and why it’s so important to nail your USPs as a blogger.