You don’t have to be a blogger in order to consider your tone of voice.
In fact, no matter what type of content creator you are – even if you work with predominantly visual media – you probably type a few words to your audience. Maybe it’s just an Instagram caption, a YouTube video description or a tweet, for example.
Believe it or not though, whether it’s 15 words or 15,000 words, the way that you write is a huge part of you as a brand. It’s one of the key ways that your followers can get to know you and your blog.
So, it’s pretty bloody important that you nail your tone of voice online to reflect your brand brilliantly.
Why does your tone of voice matter?
It shows ‘you’
Unless you want to be generic, honing your tone of voice is a fab way to stand out online. It’s one of those things that can show your readers who you are, without them having to click on an About Page or read every blog post you’ve ever bloody written!
Whether it’s conversational references to your favourite 90s shows, poetic captions created to inspire or just dropping f-bombs left right and centre, it all paints a picture of you!
It creates trust
Authenticity is so important in 2019 for building an online presence.
And since your tone of voice is such a great way of showing the real you, it’s also a brilliant way to build trust with your readers. If you are genuine online and people can clearly see that through the way you write, you’re one step closer to creating a community of supporters.
It allows you to achieve your goals
No matter what your goals are for online content creation, your tone of voice can help you to achieve them.
It’s one of the many ways to build a consistent brand and – whatever that brand is – this consistency is what will pay off in the long run.
How to nail your tone of voice
It’s all good and well jabbering on about the importance of tone of voice. But how can you get it locked down?
Below are 4 questions to ask yourself when it comes to your online content. When you’ve considered them all, you’ll have a much clearer idea of how to adapt your tone of voice so that it does more work for you.
1. Who are you talking to?
Perfecting your tone of voice is more or less impossible if you don’t know who the hell you’re talking to. It’s like trying to hold a conversation with a mystery person behind a curtain! Where would you even begin?
If you don’t know who your idea; reader is yet, check out our resource on it in the ‘Grow & Glow From The Go’ bundle. In it, you’ll figure out exactly who you want to be following you and, therefore, who you’re writing to every time you post.
By just understanding this, you’ll probably adjust your tone of voice quite naturally because you’ll have an image in your mind of who’s on the other side of the screen.
2. What are your brand words?
Another important aspect of understanding your brand is noting your ‘brand words’. Again, head to the ‘Glow & Grow From The Go’ bundle to find a super simple resource on this.
These words can be a great jumping-off point for when it comes to improving your tone of voice online.
Are you ‘aspirational’? Maybe you should be sharing short, inspirational sentences, with all of the cocktail emojis.
Are you relatable? Maybe your captions should be chock full of swear words and pop culture references.
3. How is the tone of voice in your current content looking?
Review your current content. Separate out the pieces that you think represent you and your brand well, even if you can’t put your finger on why just yet!
Then sit and analyse the writing. Try to figure out exactly what it is that makes it align well with the brand you are creating. Is it the language used, emojis, punctuation or anything else that sets the tone of the pieces?
Take note of anything that you think words and replicate it!
4. What are your peers doing?
As well as looking at your own writing, it can be helpful to delve into that of your peers, too.
Whilst your brand is never going to be a carbon copy of someone else’s (we hope!), you will certainly have peers that are trying to market to a similar audience or work within your niche. So, read away!
See what you think works and doesn’t in other people’s work in terms of your brand. And, again, take note of what you want to replicate in your writing.
Practice makes perfect
As important as tone of voice is, don’t let its importance paralyse you from typing a single word!
Ultimately – and I hate to be this person – practice makes perfect. Now that you have a better idea of who you’re writing for, who you’re trying to be online and what works, just start talking to your audience.
If your voice is authentic, it’ll start to feel like second nature most of the time.