The 4 types of links you need to understand to nail your SEO
Jump to a section
SEO is one of those topics that seems to give bloggers the heebie jeebies.
To many, it’s an enigma. An illusive concept that it feels like they’ll never quite get their head around.
Now, we’re not going to lie to you: Search engine optimisation can be a bit complicated to understand at the beginning. This is because nailing it requires you to learn a new set of rules to follow whilst you’re writing a blog post or a new page on your site. However, that’s also a blessing in disguise!
Unlike social media algorithms which it’s impossible to truly understand (cough INSTAGRAM cough), Google are very clear about the principles that they use whilst indexing sites. There are rules and, if you follow them and stay consistent, you will see results.
How refreshing is that?!
Today we’re going to cover one of the most important parts of SEO: Linking! We’ll walk you through SEO links for bloggers, if you want to start appearing in Google searches and growing your traffic.
These are links within your blog posts to other posts or pages within your site. For example, if you publish a post on a certain topic, you may want to link to previous content on this topic.
Using internal links makes your site more “crawlable”, allowing Google to get a stronger picture of its architecture. If Google can “understand” your site and has a good overview of how each page interacts with the next, it is more likely to feature it in search results.
On top of this, linking to related content is helpful for your readers (yay!) and can mean that they’ll spend more time on your site, enjoying your juicy content. This reduces your bounce rate (the rate at which people click off your site), which is again brilliant for SEO.
How can you use internal links?
Every time you write a blog post, link to between 2 and 3 related posts! Simple.
External / Outgoing links
The opposite of internal links, external links go to other websites.
To put it simply, Google likes websites that are good sources of information. These are the ones that people will find useful and are therefore the ones that should be showing up in search results.
Makes sense, right?
In order to prove that you are a useful source to Google, you should link to other reliable websites that are valuable in terms of the topic you’re discussing.
However, it’s important to put some strategy behind where you’re linking. Try to avoid sharing your direct competitors (people or sites doing the same thing as you) and instead link to sites that you are not in competition with for a place on Google.
How can you use external links?
Link to external sources in every blog post you write. Make sure that they add information for your reader!
Backlinks are links to your website from other websites. For example, if a fellow blogger links to a piece of your content in their blog posts.
Like we said, you need to prove to Google that you are a trustworthy site. When people link to something you’ve created, it’s basically a way of saying “HEY! This is good stuff! More people should read this!”
When you get backlinks to your website, you are not only likely to grow your traffic, but are also building authority in the eyes of Google. This means that they are more likely to feature your site in search results.
How can you encourage backlinks?
First things first, create good, valuable content that people want to share!
However, if you want to fast track getting some backlinks, try to write guest posts on other blogs or quality websites.
Nofollow links are those that you are telling a search engine to completely ignore. As we said, links to a website help to build its authority and boost its chances of getting seen on Google. A nofollow link has no impact on the SEO of your site, or of the site you are linking to.
If you are accepting sponsored posts as a blogger, you need to understand nofollow links.
When a company pays for you to feature them, they are paying for referral traffic via your audience. They are not paying for a boost in their ranking on Google. So, in order to stay in Google’s good books, you need to be using a nofollow link.
Similarly, occasionally for the sake of referencing you may need to link to a web page that is not particularly useful or informative. So that this doesn’t have a negative impact on your SEO, use a nofollow link.
How can you use nofollow links?
If you are faced with either of the two situations outlined above, you need to apply a rel=”nofollow” HTML tag to your link. Here’s what that will look like:
<a href=”https://www.examplelink.com” rel=” nofollow”>
Simply do this within the HTML version of any blog post.
By understanding and utilising these four types of link, you can begin to build your site’s authority, grow your chances of ranking on Google and, as such, boost your traffic. The main key is to stay consistent.
We promise that you’ll see results eventually!
For more help with SEO, become a Grow & Glow member and gain access to our bundle of resources on everything you need to know, including the ultimate SEO checklist.
Love it? Share it
Want more good stuff?
Totally free personal branding ebook
Subscribe to email updates from Grow & Glow, and we’ll only send you the good stuff:
- Loads of business advice
- Blog, resource and podcast drop alerts
- Event ticket releases
- Member exclusives
- A totally free and totally awesome personal branding ebook
Here's more helpful articles like this one
Dive into the Grow & Glow blog for expertise on developing a show-stopping presence.