Exciting Emails: The Podcast [007] Who Are You Online & How Does Everyone Know?

We’ve spoken previously about niches and ideal readers and all that fun stuff that gives our blog a bit of direction but today I want to bring you some exercises I’ve completed recently that have reaaaaallly helped me focus in. Those are – finding the words that sum up your brand, finding your sweet spot and then translating it to branding – and I’ll go more into that in another episode and then next week, we’ll move on to creating a mission statement to sum it all up.