4 October 2019

From Pinning Newbie to Food & Drink Pinner of the Year: Gem Morson, The Mother Cooker

By Gem
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Hey guys! Gem here and today I am going to talk to you all about how I use Pinterest. 

Part of me wants to start by shouting “I LOVE PINTEREST”. Ok, now that I’ve got that out of the way, let me tell you how I went from not knowing what I was doing, to Food & Drink Pinner of the year 2018.

I started using Pinterest years ago, around when it first started to be honest. I am very much a visual person, I need constant visual inspiration. So Pinterest was the perfect platform for me. I also love how there is absolutely no ‘social media pressure’. I know that I have now amassed over 12,000 followers, but I literally wouldn’t care if I had zero. It’s a laid back platform and if used correctly, can sky rocket traffic to your website.

The Power of the Pin

Pinterest is my number 1 referral for traffic: It currently sits at 40%.  It’s been that way for a very long time. 

“Why”, I hear you say? Well, it’s all down to a salad. Yes, a salad. 

My ‘Halloumi Rainbow Salad‘ is pretty famous on Pinterest. It tends to amass over 70,000 impressions a month. I wrote that post over two years ago now. Yet every single day it brings people to my website. That, my friends, is the power of the pin.

The average life of a pin is around three and a half months, but as mentioned before my salad pin’s power has lasted much longer. But if you compare that to Instagram, where people see your photograph for approximately two seconds before it’s lost in the algorithm, that’s pretty powerful!

So, how do I use Pinterest?

I’ve found I get the best results if I pin every day for around 15 minutes. The great thing about the platform is that you can’t ‘overwhelm’ people with content. That’s the whole point: pinning. The more you pin, the more likely people are to find you. 

I suggest pinning a variety of things, not just your own content. Pin the same picture to different boards, because one person might directly type ‘Avo on toast’ and another might type ‘breakfast’. Make sure the same pin is on different boards so more people can discover it.

Other top tips

Join the Pinterest Community, it is really rewarding. Every month you get prompts of trends, chances to submit your boards for Pinterest to share and promote. Lots of insider knowledge too, which really does help if you’re serious at getting ahead.

Also, think about what you name your boards. The clearer the title, the easier you are to find. If you want a small variation, great. My board ‘Eat the Seasons‘ is packed full of seasonal recipe ideas, split in to spring, summer, autumn and winter. Think of your board categories and descriptions. 

It’s the little things that will help people discover your boards better!


Gem Morson 
| The Mother Cooker

Award winning recipe developer and food blogger

[email protected] | themothercooker.com | instagram: @the_mothercooker | twitter: @themothercooker | pinterest: /themothercooker

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