In this episode of the Grow & Glow Show we cover what a personal brand actually is, why your reservations may be unfounded and how to start building one!
Welcome to The Grow and Glow show. This is a podcast for creators, online advocators and personal brand dominators. We’ll walk you through everything you need to know about growing an online platform and glowing for your audience. My names Vix Meldrew, I’m a full time content creator, community cultivator. So grab a diet Coke and notepad and pen. And let’s get ready to grow and glow.
Welcome back to The Grow and Glow show and in today’s episode, I’m tackling the question ’Is having a personal brand wanky, or do you actually need one? Now, in my opinion, you need one. And that’s because Grow and Glow is a personal branding membership. We are massive advocates for each and every creator or creative to have a personal brand that they are intentionally building.
And I’m going to get into this a little bit more in a moment, but in the rest of this episode, we’re going to look at what having a personal brand actually is, what it means and what personal branding is. I’m going to share with you some of the insights that our members and followers gave us around personal branding, because it was quite interesting how differently everyone thought about it.
I’m going to break down to you what we believe at Grow and Glow a personal brand is, and what makes up a personal brand. Then we’re going to look at whether it’s applicable for you and whether you actually need one. And then I’m going to ask you to kind of rate yourselves on a few areas of personal branding to see what you’re absolutely nailing and what you think you need a little bit more help with.
If that sounds good, carry on listening. And we’ll dive right in.
We took to our Grow and Glow Instagram last week to ask our followers what they thought personal branding meant. And a couple of people thought it sounded a little bit wanky and a little bit knobby. And we can’t quite disagree. It’s one of those businessy marketing terms that you’re just a bit like errr.
Ah, and you probably don’t even realise that by posting online, by sharing things online, by sharing your life, by sharing your opinions, the way you write, the photos that you take all elements of having a personal brand, but you might not think you’re doing it intentionally. Whereas we believe, if you want to create a sustainable online business, you have to look at personal branding in a more intentional way.
So some of the responses, like I said, where that sounded a little bit wanky, a little bit too business, speak a little bit to marketing. Other people thought personal branding was actually visual branding. They thought personal branding was your logo, your colour palette, what your website looks like, what style of photos you put out and whilst that is one element of personal branding. It’s not the whole picture.
Now often as well. And this is some of the other responses that we get. People thought that being an influencer with a personal brand, that by working with brands and posting ads and sponsorships, that meant you had a personal brand. And again, having influence and doing sponsored posts or collaborations with partners is an element of having a personal brand.
It’s not the be all end all.
So let’s really break down what we think a personal brand is. And then we can look at whether you need one and how are you going to go about building one?
So in our minds, a personal brand is comprised of lots of different arms, shall we say? So at first, if you’re a member of Grow and Glow, you’ll have done all of this work in the Grow and Glow from the go bundle . But it’s about those foundations. So before you put a single thing online, it’s about thinking to yourself, what am I doing this for? Why am I doing this? Do I want to build an online business? Do I want to build a platform so that I can then hopefully launch something else?
Or what am I doing online? Am I just pissing about with my mates, which is kind of very much less intentional. So it’s working out why you’re doing it. And then it’s working out a big goal.
What would you love your personal brand online to bring you, is it a sustainable business? Is it a side income? Is it a hobby that you can enjoy and meet new people through? What is it that you’re doing it for? Because then once you’ve worked out those things, you are starting to become a lot more intentional with what you’re putting out.
Part of working out your foundations then is working out who you are online. What image is it that you’re trying to figure out? What is your brand? What’s your niche or what you’re an expert in.
This is super important, as we know, because you need to be able to stand out with your personal brand. I think by the year 2021, every single human on the planet is going to have a personal brand or they’re going to be aware of the type of content they’re putting out and what they want to achieve from it. And whether that’s a collaboration or whether that’s to launch a service or a business, everyone’s going to be aware of it. So how are you going to make your stand out by being an expert in something? And that’s all around niching. We’ve got tons of episodes that we’ve done before on niching, but niching is essentially working out what your kind of zone of genius is. What’s your biggest area of passion and how you can make yourself the expert within that niche. Once you’ve worked out your niche, you’re then have a much better idea of who your audience is. So how can you go about working out who you’re going to be for you? You’ve worked out why you’re doing it, what you’re doing, how you’re going to do it, but who are you for? And that’s going to come into, again, figuring out what your area of expertise is and figuring out what your big goal is. Is your audience somebody that you would love to have as clients, if you’re a coach or is your audience somebody that you’d love to photograph, if you’re a photographer, or people that are interested in arts and crafts, if your business is creatively based. Once you’ve worked out those foundations, you can then really start to see how your personal brand is going to be manifesting itself in other areas, because you know what you’re going to specialise in and who you’re going to be talking to.
Once you’ve done that, it’s a really good idea to think about what your big goal or offer is going to be at the end of it. Once you’ve built your brand, once you’ve established yourself, what are you going to do with that platform? Do you want to become a coach? Do you have a product you want to launch? Do you have a service you want to offer? Do you want to create an online course or a membership. Having an idea of an author in your brain that you’re working towards? Whether it changes along the way or not is a really good place to start.
Then once you’ve got those things in mind you’re then going to need to build a content strategy. And a content strategy is essentially what platforms you’re going to create content on and the type of content you’re going to create. And those two things should be related to who your audience is and what it is that you’re going to be the expert in. Once he started building that content and you’ve started posting regularly, and you’re starting to build a bit of a following and an engaged audience, you’re going to then be seen as an authority. And that’s another arm of building a personal brand is that you’re not just somebody who posts about something. You’re THE person who posts about something. And that is because going back to your offer and going back to your foundations and your niche and your area of expertise, you’ve used content to build that authority and to show you are the person who knows your shit.
Then alongside authority comes influence, because once people look up to you and they really trust you and they believe you, and they think that you’re providing them with so much value, which you are through your amazing content, you start to have influence. And then there, you can use that in many different ways, becoming an affiliate, working with brands on a sponsorship basis while continuing to use your platform to talk about your own things.
Once you’ve got all of that in place, and you’re starting to see that you’re building a business and it starts to become financially sustainable, you might then think that this is a good time to launch your offer that you dreamt of right at the beginning. It might be now that you’ve got a really great mailing list, a super engaged audience, people that are crying out for more of your services. So you can now offer your product or service out there. So then you’re going to be wanting to build a sale system and a productivity system to ensure that you, as this one person with your personal brand can do it all.
You can be a content creator. You can sell your offer and you can actually give over what that offer is. Whether, like I said, it’s coaching or teaching or a product.
So all of those elements make up a personal brand. Now, I wonder if you were listening to that, what you were thinking in terms of your confidence around those things, were might you be on that personal branding journey? Because a lot of our members thought that they were 6 or 7 out of 10 because they’ve nailed their niche and they’ve got their visual branding down and they’re starting to build a really engaged audience, but they might not yet be thinking about that service they can launch how they’re going to put systems in place and how they’re going to make sales.
So I’ve got a couple of little questions for you that I want you to answer as you’re listening. I want you to think about how confident you are right now in your area of expertise. How much are thinking, yes, this is my niche and I am an expert in this niche and I am making content that completely serves this niche and really shows me as the expert I am.
I am on a scale of one to 10. Where do you say you are?
Then I want you to think about how much on a scale of one to 10, are you sure you know who your ideal audience are? And I say this with so much love, because it’s something that I’m always revisiting.
So on a scale of one to 10, do you know your audience? Do you know their demographics? Do you know where they hang out online? Do you know how much content they consume and what content they like? How well do you know them?
Then I want you to rate yourself on a scale of one to 10 on how confident you feel in your ability to create content that not only generates traffic to your website or whatever, but that builds a relationship with your audience that gets saved, that gets shared, and that offers true value. Where would you say you are there?
I’d then like you to think about where you are on that audience journey from people that don’t really know who you are to, you have absolute raving fans that are going to buy a mug at Christmas with your face on where are you on that scale?
And then I want you to think about where you are on a scale of 1 to 10, when it comes to having a content strategy, do you know the best platforms for your brand? Do you know where people hang out and are you creating the best content you can on those platforms? Where would you say you are there?
Then let’s think about visual branding on a scale of 1 to 10, between you having zero idea, whether your colour palette, logo or website represents who you are to 10 you’ve absolutely nailed it. Where would you say you are?
There are just a couple of things to reflect on? And I genuinely when I look at my own brand and when I look at Grow and Glow, sometimes I’m like, yes, we’re a 10 in that. And sometimes I’m like, Hmm, we’re a to scrap it. Let’s start again. So don’t beat yourself up if you’re sat there going, Oh gosh, I’m a 1 and everything, because it’s a journey. Building a personal brand is not something that you have. You don’t just have a personal brand and it’s a hundred percent established, always evolving. It’s always changing and it’s always growing. So think of this more as a journey. If you’re on a 1 now, what can you do to improve your knowledge of your audience? What can you do to improve your area of expertise? What can you do to improve your authority? What can you do to improve your circle of influence? Because it’s not something you either have, or don’t have. It’s something that you’ve started today and you’re starting to build, but from this episode, I hope you’re seeing it’s something that you need to intentionally build and intentionally look at and intentionally tackle each of those different elements.
Obviously, if you need some more help with that, you can come and join us over at Grow and Glow because we cover all of this in our trainings, our community and our resources.
But I would really love to hear from you, whether that’s on Instagram or whether you send us an email or whether you join the free Facebook group, you just have to search, Grow and Glow on Facebook, come and talk to us about your personal brand.
Come and talk to us about where you are on your journey and what you think you need help with so that you can take it even further is a particular area? Is it that you think you’ve got great influence, but not much authority? Do you think you’ve great authority, but your content isn’t up to scratch come and tell us where you are on your journey. And we’ll see what we can do to help.
I want you to have a think now back to that question at the beginning, what is a personal brand? Is it a bit wanky to have one?
Do you still think it’s a bit, a bit wanky now or do you think, Oh yeah, actually all that is, is putting the language towards a business that I’m trying to build online because that’s what I think it is. I think having a personal brand or personal branding is a framework for building a sustainable online business.
So let me know what you think.
I hope this episode has been useful and enlightening as always. It would be great if you could subscribe and leave a rating and let us know what you thought, and I’ll look very much forward to chatting to you next time.