Choosing your brand colours is probably more important than you think.
The truth is, these colours are one of the key things that impacts the opinions people have of you when they click onto your blog, Instagram or resources. And with colour improving brand recognition by 80% (Small Bizz Genius), it’s also one of these best ways to be more memorable online.
As if that isn’t enough to convince you, having a set of brand colours that you stick to almost religiously can create a sense of consistency across all of your content and all of your platforms. According to Demand Metric, “Consistently presented brands are 3.5 times more likely to enjoy excellent brand visibility than those with an inconsistent brand presentation.”
Yes. This is important stuff, people!
Now that you know why they’re important, it seems only right to dive into our tips for how to choose brand colours for a blog.
Step One: Understand colour psychology
We all know the basic associations of a lot of colours: Red for passion, green for envy, white for purity. These are the ones that society has done a pretty good job at teaching us! However, colour psychology goes a lot deeper than that.
It means that every set of brand colours you see will evoke an emotion or association within you, whether you’re conscious of it or not!
So, the first step to giving the right impression to your ideal reader is to know what you want them to feel when they experience your brand. Do you want people to see you as powerful and professional? Edgy or classic? Energetic or tranquil? Empowering or relateable?
You get the idea!
To start defining this, you need to have a clear idea of your niche and your ideal audience, which we cover in the Grow & Glow From The Go course and the Grow Your Niche course. Armed with this information, brainstorm the emotions and associations you want your brand to evoke.
To gain access to all of Grow & Glows in-depth courses for creators, join the waitlist today.
Pick the one emotion or association that you think is the most important. Then, looking at the basics of colour psychology, choose one colour that relates most to this word:
Step Two: Create a mood-board
Pinterest is your best friend for this. Trust us.
Now that you’ve chosen a colour based on the associations it has, it’s time to make sure that your brand is something you like and are proud of. No, your brand colours don’t have to be your favourite colours. But they should definitely be a reflection of you, especially since creators are often building such personal platforms.
That’s where mood-boarding comes in. Head to Pinterest and start pinning anything and everything that inspires you in relation to your brand.
Here are some examples from our brilliant members:
As you do this, you’ll probably notice some colour themes. There will likely be certain shades that pop up again and again, so take a note of any of these!
Step Three: Create a colour palette
Armed with your one key colour that you’ve picked based on colour psychology, as well as your consistent colours from your mood-board, it’s time to bring them all together.
Generally, branding will either have a complementary colour scheme, or a monochromatic colour scheme.
A complementary colour scheme is made up of colours that are opposite to each other on the colour wheel. For example, yellow and purple are complementary colours. See if any of the colours on your list complement each other, focusing on the one you picked based on psychology.
A monochromatic colour scheme is when you choose one key colour and use different shades of it. For example, light green and dark green.
In total, try to pick 3-4 colours: Your base colour (the most important one that truly reflects your brand’s personality), accent colour/s (the colour you use often, but not as often as your base) and a neutral (your background colours, like beige and grey).
Once you’ve defined these colours, make sure you store their hex codes somewhere, so that you can easily access them for use on everything visual that you create.
Here’s Grow & Glow’s colour palette, as an example:
And there you have it! That’s how to choose brand colours for a blog. You hopefully now have a clearly defined brand colour scheme, which reflects your core values, appeals to your ideal audience and that you bloody love, too!
For more help with all things branding, check out our recent blog post on how to harness the power of emotional branding.