Ah ‘authenticity’. It’s one of those words that seems to get thrown around by just about every online content creator, doesn’t it?
Despite the fact that Instagram and other social media platforms seem to be as curated as ever, creators and viewers have never been so concerned about whether someone is being their ‘authentic self’.
We’re sharing behind the scenes looks at blog photos, showing our naked faces on Instagram stories and are beginning to open up about our mental and physical health.
What does authentic mean to you?
If the dictionary is to be trusted, ‘authentic’ means, ‘Made or done in the traditional or original way, or in a way that faithfully resembles an original’.
However, ‘original’ means something different to every single online creator. And just about everybody ever, to be fair!
For example, a blogger that covers mental health and is seeking to be authentic, may want to be honest and frank about their own experiences of mental illness and mental health.
Someone who talks about business on the other hand, may want to share the behind the scenes of them creating their success. They might honestly impart what they’ve learned with their followers.
Authenticity as a personal brand It doesn’t mean sharing everything, but instead sharing those things that show you are genuinely interested in what you talk about and honest when you do so.
Why does authenticity matter in your personal brand?
Your brand is you
Come on, people! You’re not Tesco or ASOS. You have a PERSONAL brand. That basically means that ‘you’ and ‘your brand’ are interchangeable.
Naturally, being true to yourself online means that your brand becomes a more accurate representation of you. It becomes more ‘personal’, the more authentic you are. That way, people can connect with you on a much deeper level, even if you are on the other side of their screen.
Your purpose matters
Most of us like money. And most of us want to be paid for our hard work.
However, we like to think that the community here at Grow & Glow is far more than just a way of teaching people how to make money. After all, it is about growing your platforms, but it’s also about glowing on them.
Your purpose is probably more than ‘to make bank’ and that matters!
If you want to enjoy creating content online and aren’t just here to make ‘easy money’, being true to your authentic purpose is how to build a fulfilling platform.
It builds trust
And trust sells.
The Boston Consulting Group found that, for millennials, ‘brand authenticity is second only to loyalty discounts in importance when choosing companies to support.’
The same goes for blogging. Nobody wants to follow someone who clearly doesn’t care about what they’re creating. Viewers want passion and honesty with what they consume, otherwise, what’s the point? They would be consuming something with no value.
By creating trust with your followers, they become 1000% (that may not be an accurate figure!) more likely to buy what your selling. They’ll click your affiliate link, purchase your digital product and like your sponsored content.
As a part of this community, we know that you want to both build your audience and platform, and to love what you’re creating whilst you do so! So, as much of a buzzword as it may be, authenticity really is at the core of a successful personal brand that isn’t a total bore to run!